Ep. 13: Building Community, Motherhood & Sunless Solutions w/ Steph Taylor Rios

Hello, tanning enthusiasts, entrepreneurs, and beauty industry changemakers! Today, we’re diving deep into the world of the sunless industry with none other than celebrity spray tan artist, marketing guru, and entrepreneur – Steph Taylor Rios.

Who is Steph Taylor Rios?

An authority in the sunless industry, Steph Taylor Rios is the founder of Bronzed Ambition – a breakthrough celebrity spray tan business and Alt Sun – a brand that recently dropped the best spray tan solutions in the industry. She’s not only a recognized figure in Southern California but also a passionate voice echoing the need for inclusivity and diversity in the beauty sphere.

The Birth of Change

Moving towards a studio model from a mobile setup, she was ecstatic about the promising expansion of her business, “Bronzed Ambition”. However, fate had a different path for her. An unfortunate experience with severe Hyperemesis Gravidarum (HG) during her twin pregnancy led Steph to put her salon on hold.

While it felt like a significant setback, the situation proved to be a blessing in disguise. Her brush with what was seemingly a tragedy gave birth to “Alt Sun”, a testament to the never-dying spirit of an ambitious woman.

Alt Sun: A Revolution in the Sunless Industry

Alt Sun is more than just a sunless tanning solution. It’s a movement. Born out of frustration with the lack of suitable products for diverse skin tones, Alt Sun promises to cater to those who have been overlooked by the conventional sunless industry.

The brand takes a deep dive into color theory, ensuring the solutions work best for varying skin types. Specifically created for skin types four through six on the Fitzpatrick scale, Alt Sun intends to be an all-inclusive brand, catering to people of all skin tones, body types, and ages.

Authenticity Brews a Strong Community

When asked about how she built such a thriving community, Steph emphasized authenticity. She believes in speaking your mind, provoking thought, and questioning the status quo while being respectful and understanding of different perspectives. By being her authentic self and spearheading conversations on inclusive beauty, Steph has managed to build a loyal clientele and a community that supports her vision.

The Takeaway

2024 is set to be a game-changer for Steph, as she gears up to launch her new venture, Alt Sun, while juggling her roles as a mother, a wife, and an entrepreneur.

Are you interested in learning about the sunless industry’s latest trends and disruptors? Follow Steph on Instagram at @LoveStephTaylor and @HeyAltsun and stay tuned to her journey!

Steph is proof that every setback prepares you for a comeback, and every failure paves the way for a revolution. Saying no to societal norms, redefining beauty standards, and prioritizing inclusivity, Steph serves as an inspiration to aspiring entrepreneurs in every industry.

Embrace your individuality, trust your instincts, and never be afraid to disrupt – that’s the Steph Taylor Rios way. So if you’re ready to step into the entrepreneurial world or want to revolutionize the beauty industry – keep shining, keep daring, and remember, your vision is bigger than any obstacle you face!