Ep. 14: Don’t Hire a Social Media Manager in 2024 [UNPOPULAR OPINION]

In a world obsessed with social media and the pursuit of followers and viral content, it may seem counterintuitive to suggest not hiring a social media manager in 2024. However, upon closer examination, it becomes clear that there are more important aspects of business and marketing that deserve our attention.

In this blog post, we will explore the reasons why focusing on a comprehensive marketing strategy, rather than solely relying on social media, can lead to long-term success and profitability.

The Importance of a Brand Strategy

While social media managers may excel at creating engaging content for various platforms, they often neglect the bigger picture of brand strategy. A brand strategy goes beyond logos and colors, focusing instead on what makes a brand unique and why it matters to its target audience.

By understanding the purpose of the business and what sets it apart from competitors, entrepreneurs can establish a strong brand identity that resonates with their customers. Investing in a brand strategy ensures that every piece of content and marketing effort aligns with the overall brand message and mission.

Putting the Customer Journey First

Instead of fixating on social media metrics such as likes and followers, it is crucial to consider the customer journey. Customers are rarely on social media with the intention of making a purchase; they are often seeking entertainment or distractions.

By mapping out the customer journey and understanding the problems and desires of the target audience, businesses can create content that genuinely resonates and adds value. This strategic approach ensures that marketing efforts are focused on meeting the customer’s needs rather than merely generating online engagement.

Building a Robust Marketing Strategy

A social media manager may excel at creating content that generates views and engagement, but without a broader marketing strategy, these efforts can fall flat. Building a robust marketing strategy involves considering various touch points and creating a system that guides potential customers from awareness to conversion.

This strategy should include elements such as a website, email funnels, lead magnets, and a range of products or services that cater to different stages of the customer journey. By connecting all these elements, businesses can attract, nurture, and convert customers effectively.

The Power of Brand Messaging

A well-crafted brand message goes beyond appealing visuals and trendy content. It encompasses the essence of the brand, its unique value proposition, and why it matters to customers.

This messaging should tie into the customer’s desired identity and show how the brand’s products or services can support their aspirations. Establishing a strong brand message resonates with customers on a deeper level, leading to greater loyalty and increased conversions.

Moving Beyond Social Media Metrics

Many businesses fall into the trap of micro-analyzing social media metrics while losing sight of the bigger picture. A focus solely on views, likes, and comments can be misleading, as these metrics do not necessarily translate into revenue or business growth. Instead, businesses should shift their attention to metrics that truly impact the bottom line, such as conversions, sales, and customer lifetime value. By prioritizing these metrics, businesses can drive real growth and make social media efforts truly profitable.

Conclusion

In a world where social media reigns supreme, it can be tempting to rely solely on a social media manager for marketing efforts. However, it is essential to recognize the limitations of this approach. Investing in a comprehensive marketing strategy, anchored by a robust brand strategy, offers a more sustainable path to success.

By putting the customer journey first, building a cohesive marketing ecosystem, and focusing on the bigger picture of conversions and revenue, businesses can thrive in 2024 and beyond. So, before you hire a social media manager, consider the bigger picture and the potential of a strategic marketing approach to unlock your business’s true potential.