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Ep. 11: Dare to Dream: Bold Predictions for Business and Marketing in 2024

Welcome back to Daring Made! After a short hiatus filled with holiday festivities and the challenges of the changing seasons, we’re back with a bang. And today, we’re diving into some serious crystal ball gazing. Get ready to challenge your perspective and take a fresh look at the world of business and marketing. In this blog post, we’ll explore some bold predictions for 2024 that will make you rethink your approach and spark your entrepreneurial spirit.

The Fall of Hobby Businesses

Remember the boom of boutique stores, candle businesses, and overnight life coaches in 2020? Well, it’s time to wave goodbye to that trend. In 2024, we predict the fall of hobby businesses. Many entrepreneurs who turned their passions into expensive hobbies without considering the business side of things will start to feel the pinch. As the hype fades away, it becomes clear that long-term success requires more than a weekend workshop. This tough love scenario will separate those who have a solid business foundation from those who don’t.

Making Numbers Sexy Again

In 2024, numbers are getting their groove back. Savvy entrepreneurs who are committed to long-term growth and success will embrace the power of financial literacy. Knowing your numbers will be key to making strategic moves, scaling your business, and attracting investors. Finance will no longer be a dreaded word but a source of inspiration and empowerment. As our own journey at Daring Haus demonstrates, understanding the interplay between branding, marketing, and finances is essential for sustainable growth.

The Rise of AI Everywhere

Artificial Intelligence (AI) is not just a buzzword; it’s the new current that will power every aspect of our lives. In 2024, AI will become as ubiquitous as electricity. From chatbots to data analysis, AI will revolutionize the way we work and save us valuable time. By delegating repetitive tasks and harnessing the efficiency of AI, entrepreneurs can focus on strategy, creativity, and building their brands. Embracing AI as a coworker and a tool for growth will be a game-changer in the business landscape.

Subliminal Marketing: Captivating Narratives and Brand Believers

Forget the old get-rich-quick spiels. The future of marketing lies in simplicity, storytelling, and building brand believers. In 2024, marketers will shift their focus from pushing products to creating experiences. Subliminal marketing will captivate customers and connect on a deeper level. Social proof and user-generated content will take center stage, emphasizing the power of testimonials and word-of-mouth recommendations. Email marketing, with its personalized touch, will experience a resurgence as marketers seek more curated and effective ways to reach their audience.


As we step into 2024, it’s clear that the world of business and marketing is brimming with opportunity and change. The fall of hobby businesses will separate the dreamers from the doers, while embracing financial literacy will unlock new levels of growth. The rise of AI and the power of subliminal marketing will bring efficiency and authenticity to the forefront. And let’s not forget the importance of building brand believers who share their experiences and become our greatest ambassadors.

So, are you ready to embrace these predictions and make 2024 your most daring year yet? Let’s challenge the status quo, foster innovation, and decode the future together. Drop me a line and let me know which prediction resonates with you the most. The future awaits!

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