Ep. 06: Selling to the 4 Buyer Types as Female Music Icons: Do’s and Don’ts

Welcome back to Daring Made, your go-to podcast for all things entrepreneurship, marketing, and branding. Today, we’re diving deep into the rhythm of sales, with a musical twist. If you haven’t listened to our previous episode on the four buyer types as female musicians, I highly recommend pausing here and giving it a listen. That episode provides an in-depth breakdown of the different buyer types: Beyonce, Taylor Swift, Billie Eilish, and Alicia Keys. Each buyer type has unique preferences and tendencies that can make or break your sales game.

Understanding Buyer Types

Before we delve into the do’s and don’ts of selling to each buyer type, let’s first clarify what these buyer types are. They are not just arbitrary labels; they represent different customer personalities. By understanding the nuances of each buyer type, you can tailor your approach and communication style to effectively engage and influence potential customers.

The Assertive Buyer (Beyonce)

The assertive buyer, often referred to as the leader buyer, values power, respect, and maintaining a specific image. To sell to assertive buyers, follow these key strategies:

1. Be direct and concise: Assertive buyers appreciate clarity and value their time. Get to the point quickly and highlight the benefits and outcomes of your product or service.

2. Show ambition: Emphasize how your offering can drive them to greater success. Highlight your product or service as the best in the market.

3. Respect their autonomy: Offer options rather than ultimatums, allowing them to make the final decision. Providing multiple choices gives them a sense of control.

Don’ts for selling to assertive buyers include overexplaining and getting lost in details, being passive and waiting for them to lead the conversation, and ignoring their vision.

The Amicable Buyer (Taylor Swift)

Amicable buyers aim to please everyone, often seeking approval from partners, friends, or colleagues before making a decision. When selling to amicable buyers, keep these strategies in mind:

1. Build a personal connection: Focus on building a trusting and personal relationship. Take the time to understand their business on a deeper level and show genuine interest.

2. Emphasize harmony: Highlight how your product or service fosters a positive collaborative environment. Amicable buyers value working together rather than a one-sided approach.

3. Provide reassurance: Amicable buyers prefer stability and your product/service needs to inspire confidence. Showcase testimonials and case studies to demonstrate reliability.

Remember, don’t pressure amicable buyers, overlook their worries, or rush the sale. Take the time to listen, validate their concerns, and provide the reassurance they need.

The Expressive Buyer (Billie Eilish)

Expressive buyers are driven by emotions and the desire for approval. They value creativity, innovation, and building strong bonds with the people they engage with. To sell to expressive buyers effectively, consider the following strategies:

1. Be creative and enthusiastic: Think outside the box and showcase the unique aspects of your product or service. Capture their attention with visuals and memorable experiences.

2. Share stories: Connect emotionally by sharing customer stories. Paint vivid descriptions of the transformation they can expect, appealing to their emotional side.

3. Engage emotionally: Show that you understand their hopes, dreams, and desires. Connect with them on a deep level and mirror their creative spirit.

Avoid sticking to just the facts when engaging expressive buyers; they want to be captivated with stories and don’t overlook their ideas. Incorporate their creativity and suggestions into the conversation.

The Analytical Buyer (Alicia Keys)

Analytical buyers rely on logic and data-driven decision-making. They carefully assess each detail and gather extensive information before making a purchase. When selling to analytical buyers, keep these strategies in mind:

1. Provide data and evidence: Back up your claims with hard facts, statistics, charts, and accolades. They want proof of your product or service’s reliability and success.

2. Dive into specifics: Ensure you explain the ins and outs of your offering. Analytical buyers appreciate craftsmanship and want a deep understanding of how your product/service solves their problem.

3. Plan for questions: Be prepared to answer their extensive questions. They need comprehensive answers to validate their decision-making process.

Avoid being vague or giving generalizations when engaging analytical buyers. They require specific, detailed information to build trust and make an informed decision. Rushing them or overlooking their need for data will hinder the sales process.

Conclusion

Understanding your customer and meeting them where they are is vital to boosting sales. By aligning your sales approach with the preferences and tendencies of different buyer types, you increase your chances of engaging effectively and closing deals. Remember, it’s not about trying to please everyone; it’s about attracting the buyer types that energize you and align with your business.

So, take a moment to reflect on your own buyer-type preferences. Which buyer types resonate with you? Focus your marketing efforts on attracting those buyer types that give you energy and align with your brand. By doing so, you’ll create a more seamless and natural sales process, leading to long-lasting relationships with your customers.

Now that you have a deeper understanding of how to sell to different buyer types, it’s time to apply these strategies to your own business. Start by identifying your target audience and their buyer types, and adjust your marketing and sales approach accordingly. Happy selling!

We hope you enjoyed this episode of Daring Made. Stay tuned for more insightful discussions on entrepreneurship, marketing, and branding.

Ready to find out your buyer type? Click here to take our free quiz and start applying your new strategy today!