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Ep. 02: Navigating the Entrepreneurial Journey: Sasha’s Story

Welcome to Sasha’s captivating journey through entrepreneurship. In this blog post, we dive deep into her experiences, successes, and challenges as she built her businesses from the ground up. Join us as we explore Sasha’s story, her growth as a successful entrepreneur, and the valuable lessons she learned along the way.

The Birth of Daring Made

Sasha’s journey began with Daring Made, a podcast and digital resource hub for early and emerging entrepreneurs. As an immigrant with a fierce determination, Sasha understands the importance of having a supportive community and the freedom to figure oneself out while navigating the complexities of building a business. Daring Made provides a platform for ambitious individuals to learn, grow, and connect with like-minded individuals on their entrepreneurial journeys.

The Evolution of Daring Haus

From Daring Made, Sasha expanded her business ventures and created Daring Haus, a brand growth advisory and marketing agency. With her extensive experience in branding and marketing, Sasha realized the power of strategic partnerships and the need for businesses to align their brand strategies with their overall business goals. Daring Haus offers comprehensive services, including brand strategy, brand design, website design, and marketing, to help companies turn their visions into reality and achieve long-term success.

Sasha’s Entrepreneurial Path

Sasha’s entrepreneurial journey had its fair share of twists and turns. Following her degrees in communication and anthropology, she embarked on a corporate career in communications and marketing. Despite achieving significant success in the corporate world, Sasha felt a growing disconnect and yearned for a more authentic and liberating path. This led her to explore entrepreneurship, where she discovered her passion for creating brands and building businesses that truly resonated with her values.

The Ketone MLM Experience

Like many entrepreneurs, Sasha experienced the highs and lows of the MLM industry. She found herself involved in an MLM business selling ketones, reflecting on this chapter with a mixture of humor and humility. While the experience wasn’t aligned with her long-term goals, it taught her valuable lessons about herself and the importance of choosing the right path for personal and professional growth.

The Birth and Growth of Vacay Beauty

Sasha’s desire for independence and creativity led her to start her own mobile spray tan company, Vacay Beauty. Armed with her expertise in branding and marketing, Sasha strategically positioned Vacay Beauty as a unique spray tan experience rather than just a generic service. Through DIY photo shoots, brand development, and innovative marketing strategies, she established Vacay Beauty as a thriving and profitable business within months.

Rising Above Adversity

Just as Vacay Beauty was soaring to new heights, the COVID-19 pandemic struck. In a period marked by personal tragedy and global uncertainty, Sasha’s resilience and determination remained unwavering. She adapted her business model, focusing on retail sales while temporarily suspending spray tanning services. By leveraging her strong customer base and community engagement, Sasha successfully weathered the storm and continued to grow even during challenging times.

The Birth of Daring Creative and Its Transformation

Learning from the highs and lows of Vacay Beauty, Sasha founded Daring Creative, a branding agency dedicated to helping small businesses establish unique and engaging brands. However, Sasha realized the importance of aligning her client base with her long-term goals. She recognized the need to work with ambitious founders who were committed to taking action and achieving their business goals rather than simply providing design services. This realization led to the evolution of Daring Creative into Daring Haus, offering comprehensive support to businesses seeking strategic partnerships and long-term growth.

Lessons Learned Along the Way

Sasha’s journey taught her invaluable lessons that she eagerly shares with others. She emphasizes the significance of taking the time to understand oneself, embracing the journey of self-discovery, and exploring various business ideas before committing to a long-term strategy. Sasha encourages entrepreneurs to prioritize community building and the power of collaboration in creating sustainable and impactful businesses.


Sasha’s entrepreneurial journey is an inspiring testament to the power of resilience, self-reflection, and strategic decision-making. From humble beginnings to building successful businesses, Sasha’s passion for branding, marketing, and empowering others shines through. As she continues to guide and inspire through Daring Made and Daring Haus, Sasha reminds us that building a business is a challenging yet rewarding adventure that requires dedication, flexibility, and a supportive network.

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